Market intelligence platform · Iraq

See every shelf.Know every move.Win every decision.

Turn verified shelf evidence into faster decisions across availability, execution, pricing, and competition.

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Vemi performance dashboard showing shelf availability, audit coverage, and channel comparisons
The visibility gap

Your reports tell you what shipped. Vemi shows you what is actually happening.

Shipment and distribution reports end at the warehouse door. What happens on the shelf — the part that decides whether a shopper can buy you — goes unmeasured.

  1. 01

    Out of stock

    Listed, shipped, and still unavailable to the shopper.

  2. 02

    Missing facings

    Shelf space quietly conceded to a competitor.

  3. 03

    Price violations

    Shelf price drifting off your recommended price.

  4. 04

    Competitor moves

    New launches and promotions you learn about too late.

Reported vs actual

Sample figure

Of 96% reported distribution, Vemi could verify 73% on the shelf. 23 points exist only on paper.

Reported distribution96%
Verified on shelf73%
23 pts

Shelf verification gap. The outlined segment is reported distribution that Vemi could not verify on shelf.

Sample figure · Baghdad
Retail intelligence — what we measure

Know exactly what is happening at the point of sale.

Trained auditors visit every outlet on a fixed weekly cycle and capture the shelf as it really is — measured, photographed, and verified.

Availability & OOSSample figure
On-shelf availability
73%
On shelf 73%Out of stock 15%Misplaced 12%
From insight to action

A signal is only worth what you do with it.

Every finding arrives with the next step attached — and Vemi measures whether the fix worked.

Refrigerated packaged-food shelf with an isolated empty facing in an Iraqi hypermarket01 · Availability gap
Signal detected

Availability drops across key outlets

What happens next

Availability drops across key outlets

Vemi detects an out-of-stock concentration across outlets in a single week.

  1. Step 1

    Identify the affected stores, down to SKU

  2. Step 2

    Prioritize distributor and sales action by lost volume

  3. Step 3

    Request a follow-up audit on the same outlets

Availability recovered
71%84%
Sample figuretwo weeks later
Wide Iraqi supermarket aisle with competing packaged-food brands across both shelves02 · Packaged food
Signal detected

A competitor gains shelf space

What happens next

A competitor gains shelf space

Competitor facings rise in supermarkets while yours hold flat.

  1. Step 1

    See exactly where the change happened

  2. Step 2

    Compare your execution in the same outlets

  3. Step 3

    Investigate the assortment and visibility gaps behind it

Shelf share defended
24%28%
Sample figureover one quarter
Multiple soft-drink brands displayed across an Iraqi supermarket aisle03 · Beverages
Signal detected

A promotion isn't being executed

What happens next

A promotion isn't being executed

Campaign POSM is missing from target stores mid-flight.

  1. Step 1

    Identify every non-compliant outlet

  2. Step 2

    Send the gap list to field teams

  3. Step 3

    Verify execution on the next visit

Promo compliance
61%92%
Sample figurenext audit cycle
Intelligence you can trust

Every insight starts with evidence.

Trained auditors visit every outlet on a fixed weekly cycle with a structured digital checklist. Every number on your dashboard traces back to a photograph, a place, and a time.

Geo-tagged field evidence

Know where and when observations were collected.

Source photography

See the shelf behind the metric.

Quality assurance

Validate completeness and collection quality.

AI-assisted analysis

Process large volumes of retail data efficiently.

Human verification

Review critical and low-confidence findings.

Traceable results

Move from a dashboard metric back to the underlying evidence.

Timestamped retail audit photograph showing multiple frozen-food brands in one display baySource photograph
Brand blocks detected

ERB-204 · 12 Aug 2026 · 15:10 · Geo-tagged

Human-verified

Dur Nassrawey Center

Erbil · Downtown / Qaysari · Mini-market

AI-assisted image analysis

Multiple competing brand blocks detected across the same freezer bay

  • Brand blocks identified
  • Shelf levels mapped
  • Facing patterns extracted
Audit #22137918Linked to the dashboard

The analysis overlay is illustrative; the photograph and capture metadata are field evidence.

AI-powered. Human-verified. Evidence-backed.

Market intelligence

Understand the market from every angle.

Retail execution is where Vemi starts. The same field network and verification layer extend into the questions that sit behind your numbers.

What we track

Competitive intelligence

Closely connected to retail audit — the same store visits that measure your shelf also measure theirs.

  • Product launches
  • Pricing & promotions
  • Distribution
  • Assortment
  • Competitor activity
  • Market benchmarking
Connected intelligence

One market view

Research that usually arrives from four different vendors, in four different formats, months apart — connected into a single intelligence view.

Retail executionCompetitorsConsumersMarket signals
Better decisions
Proof, not promises

Market intelligence built on real-world coverage.

POS audited
1,000+
Governorates
19
  • Field intelligence
    Weekly
  • Trade coverage
    Modern + traditional
  • Evidence on every visit
    Geo-tagged
Active field network

Iraq coverage

16 hubs
Field coverage hubGovernorate capitals
01 · Pricing quotation

Build a quote around your coverage.

Adjust the scope below and we'll prepare a quotation tailored to your retail audit program.

1,000
100 POS5,000+ POS
1 / 4
1 categoryUp to 4
12 / 18
1 cityUp to 18

Your final quotation is confirmed after a short scope review with our team.

02 · Contact information

Where should we send your quote?

Share your business contact details and our team will confirm the scope with you.

Quote scope1,000 POS / month · 1 category · 12 cities

We use your details only to prepare and respond to this quotation request.